Reward Program

Just like Amazon has the Amazon Smile program whereby the Sanctuary receives a percentage of each purchase you make, King Soopers and City Market (Kroger affiliates in the Rocky Mountain West) has added The Wild Animal Sanctuary to their Community Rewards Program. You can now shop at any King Soopers or City Market location and support the Sanctuary's rescued animals every time you make a purchase! All you need to do is follow these simple steps:

1. Make sure your King Soopers/City Market card or associated phone number (alternate ID) are registered online at

2. Once signed-in online, go to the Savings and Rewards drop-down menu and select the Community Rewards option or follow this link:

3. Click on “Enroll Now” and then search for The Wild Animal Sanctuary or enter our ID Code of MC424

4. The page will reload confirming that you’ve chosen the Sanctuary to receive donations.

Now, every time you buy something to eat, you are helping the Sanctuary’s own hungry animals live the life they truly deserve—and for that, they can’t Thank You enough!

Fresh Veggies

How much is our organization able to earn?


King Soopers will pay $10 million annually. $2.5 million will be divided amongst all registered nonprofits every quarter, with a max. payment to any organization of $125,000 per quarter. The amount received is based upon their percentage of spending as it relates to the total spending of all participating King Soopers Community Rewards organizations. The more members and supporters you have signed up who are shopping at King Soopers, the greater your donation will be.

The potential to help the Sanctuary is really incredible!

For example, in the 3rd quarter of 2020 (July 1 - September 30), 3,750 Sanctuary supporters garnered a donation of $42,250 to the Sanctuary!  And that is with only 3,750 people signed up for this program.  Just imagine if thousands more of the Sanctuary's Colorado supporters signed up!

In the 4th quarter of 2020 (October 1 - December 31), 4,008 participating households led to a donation of $51,752 to help the animals.  Have you signed up?